Why I started this.
I started Good Aussie Brands in 2020 because I kept watching great Australian products hit a ceiling that had nothing to do with quality. The ceiling was geography.
My background is e-commerce and digital marketing — over 25 years of it. I built my first website in the 90s and was selling on eBay before I finished school. Since then, I've spent my career in online marketing and sales, working with some of the biggest brands in both Australia and the US. I'm originally American, but have lived in Australia for years and move between the two countries all the time. I know how Americans shop, what they expect, and how the platforms work — because I've been in it for decades.
We're a team of four, based in Sydney. Since 2020, we've taken over 40 Australian brands into international markets — the US, Canada, the UK, France, Germany, and beyond. For some, we've become their single biggest customer. That's what we aim for every time.
Australian manufacturing — cosmetics, skincare, and food in particular — is world-class. US consumers trust "Made in Australia" more than most countries of origin. Australia also has stable trade relationships with the US, even under the current administration. That matters when you're building something that needs to last.
If I look at your product and don't think it'll work, I'll tell you. Not every product fits. But when it does — and for Australian cosmetics and food, it often does — I can show you how to take it to a much bigger market.
If you're curious, let's talk. A conversation about your product, the opportunity, and whether the numbers make sense.
